Something deeper than making money PALO ALTO, Calif. (AP) -- Ilya Zhitomirskiy, a co-founder of the startup social networking site Diaspora that put an emphasis on privacy and user-control, has died, a company spokesman said Monday. He was 22. ... Zhitomirskiy was one of four students who started Diaspora in a computer lab at New York University. As an anti-Facebook of sorts, the group raised more than $200,000 by collecting contributions through the website Kickstarter. Last month, it posted a blog on its website asking for more contributions. The site champions the idea of sharing while keeping control. On its website, the company promotes itself as a "fun and creative community that puts you in control." ... "There's something deeper than making money off stuff," Zhitomirskiy said. " Being a part of creating stuff for the universe is awesome ."