Something deeper than making money

PALO ALTO, Calif. (AP) -- Ilya Zhitomirskiy, a co-founder of the startup social networking site Diaspora that put an emphasis on privacy and user-control, has died, a company spokesman said Monday. He was 22.
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Zhitomirskiy was one of four students who started Diaspora in a computer lab at New York University.

As an anti-Facebook of sorts, the group raised more than $200,000 by collecting contributions through the website Kickstarter.

Last month, it posted a blog on its website asking for more contributions. The site champions the idea of sharing while keeping control. On its website, the company promotes itself as a "fun and creative community that puts you in control."
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"There's something deeper than making money off stuff," Zhitomirskiy said. "Being a part of creating stuff for the universe is awesome."

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